Guaranteed Rent | How to beat the market blues and sell your property

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In order to ease the shortage in the hothouse of North Oxford, where 75 per cent of sales go to incomers bearing cash and local movers lose out, agency Carter Jonas is launching a house swap register. Parrock Wood may go back on the market at a higher price with Strutt.

Owners are adopting fresh tactics in order to sell their homes as another challenging year for the property market begins.

The year is new, young and full of hope. If you are trying to sell your house, the time has come to revise your strategy, think imaginatively and polish your marketing skills.
How can you beat the market blues and make your home the most desirable in the area?
Charlie and Sophie Whelpton already have a fresh strategy in place. Their house, called Parrock Wood, at Colemans Hatch in East Sussex, is half a country house with six bedrooms, a loggia, vaulted kitchen, heated swimming pool, gardens, woodland and paddock. They brought up three children in its warm embrace. When they put it on the market in August at £1.1 million, they had an initial flurry of interest but then things went a bit flat.
Sophie knows a thing or two about presenting properties because she works for the holiday lets company Mulberry Cottages, and she decided to think positive.
“Our agent put it on at a lower price to see if it would attract more than one buyer, and the competition between them would create a better offer,” she says. “But the offers we got were so low, and we aren’t in a rush to sell.”

“We prepare detailed data about what has sold in a street or area, of a similar type, how much is on the market and how much has sold. We compare prices, try to find a pattern of what is selling. Is the price too high? Does the brochure need changing? Should we reshoot the photographs? Sometimes changing for change’s sake is the only reason we give a property a makeover so that it looks fresh for the New Year.”
Ways to make a fresh start
1 Redecorate and/or recarpet or change kitchen worktops. Stonemasters has a new range of quartz in apple green and ruby red at £369 per metre.
2 Declutter.
3 Change your estate agent.
4 Have new photographs taken.
5 Take the house off the market for a short breather… – Source